Run your messaging business from one platform.
Traffic, routing, suppliers, customers, pricing, finance and quality control in a single operational environment, operated entirely by your own team.
It accepts traffic, decides how to route it, delivers it and bills it.
Built for continuous load and traffic peaks, and for the commercial reality behind the traffic: cost, margin, credit and settlement.
Connectivity
SMPP and HTTP for both clients and suppliers, encrypted connections, IP allowlisting, session and throughput limits, load balancing, automatic reconnection, and configurable mapping of supplier delivery reports and errors. Rich channel integrations are supported alongside SMS.
Routing
Least-cost, priority and weighted routing with MNP and HLR resolution, sender and content conditions, retry and fallback logic driven by live delivery results, throughput limits per route, queue prioritisation and cross-channel fallback.
Autopilot
Watches delivery rates, route health, latency, queue sizes and supplier connectivity, then applies the action you configured: reduce throughput, disable the route or source, activate the backup, and re-enable on recovery.
Sender and content control
Sender and content filtering and normalization, spam filtering, allow and block lists, regex-based rules and campaign or transactional classification, all configurable by your team through the management UI.
Pricing and margin
Supplier price management with imports and price history, customer pricing across rate plans, scheduled future pricing, percentage-margin pricing, negative-margin visibility, submitted or delivered charging, and commission handling.
Billing and finance
Prepaid and postpaid customers, multiple balances and currencies, credit limits with automatic suspension, low-balance alerts, invoicing, taxes, payment terms and matching, reminders, netting, disputes and billing corrections.
Analytics and logs
Revenue, cost and margin analytics by client, supplier, country, network, route, sender and delivery result, with time-based aggregation, searchable detailed records and scheduled daily traffic reports.
Monitoring and alerts
Alerting on traffic start or resumption, delivery failures, error patterns, latency and credit thresholds, alongside standard platform operational monitoring.
Administration and audit
Accounts, clients and suppliers on a shared foundation, multi-company structures, users, roles and permissions, audit logs across configuration changes, and a white-labelled UI with your own domain and branded notifications.
Every day-to-day action is in the UI, not in a ticket.
Onboarding a client, adding a supplier, changing a route, importing a price list, running a test, issuing an invoice. Your team does all of it directly. BIND support is available when you want it, not required to keep the business running.
What you can do without BIND (FAQ)“We cannot speak highly enough of the team; we have found them to be experts in messaging.”
See it with your own routes and suppliers.
A first conversation around your traffic profile, supplier mix and commercial model, not a generic pitch.